FENDER LAUNCH NEW AMERICAN ORIGINAL SERIES GUITARS AND BASSESPublished Feb 9 by Tom Grubb.
Earlier this year Fender introduced the new American Original Series, replacing the American Vintage Series that had been active since 1982. There are 11 new models in the new series in thirteen classic Fender colours. For the most part, Fender nailed these designs at their inception and these new guitars and basses highlight some those landmarks of Fender's history from the '50s, '60s, '70s. These new models do, however, include some subtle but welcome upgrades including modern fretboard radii and switching.
Beyond this, the range captures all the hallmarks of a vintage Fender instrument including vintage-style hardware, vintage-spec tall frets, body radii and neck shapes as well as Nitrocellulose Laquer and original-spec pickups. The series features '50s and '60s Stratocasters; '50s and '60s Telecasters; a '60s Jazzmaster and a '60s Jaguar; '50s and '60s Precision Basses as well as '60s and '70s Jazz basses. There are also left handed options for the '50s Stratocaster, '60s Stratocaster and '50s Telecaster.
50s Telecaster in Blonde
60s Telecaster in Fiesta Red
The 60s saw Fender introduce Rosewood as the standard fretboard material and the Telecaster continued to be adopted as a workhorse guitar, capable of performing in any scenario. The addition of a double bound body and 3-ply pickguard made this Tele more strikingly elegant than ever before.
The American Original 60s Telecaster features:
50s Stratocaster in Aztec Gold
The introduction of the stratocaster in mid 50s equipped musicians with articulate sound and innovations that help pushed music into a new era.
60s Stratocaster in Olympic White
The 60s saw the Stratocaster also move to feature rosewood as its standard fretboard material. In the face of evolving popular music, this refined Stratocaster was further adopted as musicians forged into uncharted musical territory.
60s Jazzmaster in Ocean Turquoise
Though originally intended to appeal to jazz guitarists, the Jazzmaster was mostly rejected by the jazz community but found its place in the hand of those at the fringe of popular music. It's versitile featureset and offset body shape landed it at the forefront of Surf, Indie, Punk and Noise music.
60s Jaguar in Surf Green
In 1962, Fender released the Jaguar. It was their top of the line model and featured a number of similar features to the Jazzmaster but in a shorter scale. Like the Jazzmaster, it soon found itself in the hands of artist that would champion underground music and pave the way for a new generation.
50s Precision Bass in Sunburst
The release of the Precision Bass in 1951 is arguably one of the most important innovations in modern music. The P-Bass would go on to become the archetype of what a bass should be.
60s Precision Bass in Lake Placid Blue
By the 60s, the P-Bass had become a stalwart for working bassists. It had graced stages, clubs and beaches all over and, like the rest of the Fender lineup, was updated to feature a rosewood fretboard.
60s Jazz Bass in Candy Apple Red
The Jazz bass joined the Fender lineup in 1960 and featured a new pickup arrangement, offset body and narrower neck. These appointments lended themselves to fast, more articulate playing and bassists took notice.
70s Jazz Bass in Natural
The Jazz bass underwent a slight makeover in the 1970s, featuring block inlays and new finish options. Players were adopting new playing techniques, including slapping, and the Jazz bass excelled at providing the kind of articulation and punch that these players needed.
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