The American entrepreneur Ernie Ball started the guitar string company by realising the demands of the changing market place. His slinky strings saw the need to move away from the heavy gauge strings that were being used in the 60’s and thus the legend was born.
Now one of the worlds leading string manufacturers Ernie Ball strings are used by some of the biggest names in music such as Eric Clapton, Slash, Jimmy Page, Keith Richards, Jeff Beck, Pete Townshend, John Mayer, The Edge and many, many more.
